
Navigating Calgary’s Shifting Housing Market: Why Professional Staging is Your Secret Weapon
HOME STAGING AND INTERIOR DESIGN | CALGARY
Your Secret Weapon in Calgary’s Shifting Market
Professional Home Staging
As Calgary’s real estate landscape evolves, savvy homeowners are seeking innovative ways to stand out in an increasingly competitive market. The days of strong sellers’ market conditions are waning, and a new era of balanced market dynamics is emerging. In this changing environment, professional home staging has become more crucial than ever, serving as a secret weapon for those looking to sell their properties quickly and at top dollar.
Understanding Calgary’s Current Market
Recent data from the Calgary Real Estate Board (CREB) reveals a significant shift in our local housing market. While prices continue to rise, the pace of sales has begun to slow, indicating a move towards more balanced conditions. As of August 2024, the unadjusted residential benchmark price in Calgary reached an impressive $601,800, marking a 6% increase from the previous year.
This price growth, however, tells only part of the story. The market’s transition means that sellers can no longer rely solely on high demand to drive quick sales. Buyers are becoming more discerning, taking their time to evaluate properties and seeking the best value for their investment.
Love at First Sight
It’s about strategically highlighting its best features and helping buyers engage emotionally and envision themselves living in the space.

The Power of First Impressions
In a more balanced market, first impressions become paramount. This is where professional staging shines. By transforming your property into a showcase home, staging creates an immediate emotional connection with potential buyers. It’s not just about making a house look pretty; it’s about strategically highlighting its best features and helping buyers engage emotionally and envision themselves living in the space. In short, creating LOVE AT FIRST SIGHT
Staging: Your Competitive Edge
1. Faster Sales
Properly staged homes tend to sell more quickly than their unstaged counterparts. In a market where properties may be sitting longer, this advantage can be significant.
2. Higher Offers
When buyers fall in love with a staged home, they’re often willing to pay a premium. This can help offset the recent market shifts and ensure you’re still getting top dollar for your property.
3. Broad Appeal
Professional stagers know how to create a look that appeals to a wide range of buyers, increasing your pool of potential purchasers.
4. Photogenic Properties
In an age where many buyers start their search online, DEKORA staged homes photograph beautifully, drawing more interest and viewings.
Capitalizing on Market Trends
Despite the shift towards more balanced conditions, Calgary’s housing market remains robust. Home prices have risen by 10% in 2024, with some property types, like row homes, seeing gains as high as 19%. The average price for detached homes reached $803,145 in August, reflecting a 9.9% yearly growth.
These numbers indicate that there’s still significant value to be captured in the market. Professional staging helps ensure that your property is positioned to take full advantage of these positive trends, even as the market becomes more competitive.
Looking Ahead
As we move into the fall and winter months of 2024, experts project continued growth in Calgary’s housing market. With average house prices expected to reach around $650,000 by year’s end and a projected 8% increase between September and December, there’s ample opportunity for sellers who play their cards right.
In this environment, professional staging by DEKORA isn’t just a luxury—it’s a strategic investment in your property’s success. By presenting your home in its best possible light, you’re not just selling a house; you’re selling a lifestyle, a dream, and a future.
As Calgary’s real estate market continues to evolve, those who adapt and utilize tools like professional staging will find themselves ahead of the curve. In a sea of listings, a beautifully staged home can stand out, capturing attention, inspiring offers, and ultimately, helping achieve a successful sale.
Don’t let your property get lost in the shuffle of a changing market. Embrace the power of professional staging and turn your home into the secret weapon that leads to a swift and profitable sale.