This COVID-19 Pandemic is one of the most challenging and complex crises the world has faced collectively in recent history. Every corner of our economy has been impacted and real estate is no exception. How does this affect you as the seller of a home? Well, the good news is people are still moving for various reasons, and properties will continue to sell. The tougher question is how does your home make the short list in this new world of virtual house-hunting?
It’s important to keep in mind that despite this new real estate landscape we’re facing, adhering to fundamental marketing principles is still key to a successful sale – price (setting the right price), promotion (choosing a marketing/sales savvy realtor) and presentation (ensuring the property is presented exceptionally well to the right buyer). It’s no surprise that social distancing has put the brakes on open houses and high-traffic showings, limiting the way properties are being presented to prospective buyers. Buyers are relying on virtual tours, floor plans and online photos now more than ever to decide whether to put in an offer. That “love at first sight” feeling people get when they walk through a home in person may not be possible right now. So, we must focus on creating that emotional connection through live virtual showings, attractive marketing materials and high-quality photography/video. A good first impression means everything right now.
When you are considering the list of realtors you will interview prior to listing, have a look at their websites. See if you are engaged by their imagery and the marketing tools that they use. Are the videos and photos good quality? Imagine you are a buyer when you tour their listed properties while deciding on hiring for your own property.
How to prepare your home for virtual showings
Take BEFORE photos so you can compare to your all-important after photos
• Prioritize principal spaces
• Remove all items from the space temporarily
• Do a deep clean–floors, walls, baseboards, windows
• Touch up paint or consider a fresh color. Light and bright will always be more appealing then dark and drab
• Add back only the large furniture items that don’t crowd the space and provide function
• Hang larger pieces of art or art in a grouping, sight lines should have an impact
• Place décor items on key surfaces and style shelves sparingly and scale appropriately
• Tone down patterns and bold colors. In photos sometimes you will only see the one pattern or strong color in the space (check your ‘before’ photos)
Lastly, before having your professional photos/videos done, take your own “AFTER” photos. Try to look at them with an objective eye, then send them to someone you trust and ask for feedback.
Once online photos/tours are complete and your listing has gone live, interested buyers(if local) will likely want to hop in the car for a drive by - are you ready? Make sure the curb appeal is strong. Tidy up the yard, prune shrubs, touch-up paint on the house and fence, add some accent containers at the entry with seasonal plants.
For help and support call DEKORA, we always we are here for you.
Looking for some design ideas and style inspiration? Please visit: https://www.houzz.com/professionals/home-stagers/dekora-pfvwus-pf~629362705?