Don't get us wrong - we have not completely lost our senses. Using a neutral colour palette in a home is still one of the very best strategies when styling a home for sale. It has broad appeal. It’s inoffensive. Spaces decorated with neutrals photograph cleanly and flow from room to room during a showing. It’s the surest and safest bet.
But… the thing is, we are crazy about really, really great design. We love to learn about and explore the latest trends. When our suppliers drop off new product catalogs at our offices, we scour over them like a child would the Sears Christmas Wishbook (OK, so we’re dating ourselves!). Tradeshows and showrooms and trade websites have a magnetic draw for people like us, as we are constantly excited to see how the many different vendors we work with have interpreted what’s new and now. Spontaneous debates occur amongst team members as we discuss the merits of a new trend, or when it’s time to say goodbye to that old one. Does that make us a bit crazy? – well, kind of. But then again, that kind of passion is what makes us different here at DEKORA!
And one trend that has grabbed our attention in a big way lately is colour! Big, bold, unabashed, unapologetic, brilliant colour. If you have looked at any home décor magazine recently, you will notice the bold use of colour becoming more prevalent. Every one of our suppliers has brought more bold colour into their lines, and we couldn’t be more excited. How can we ignore it?
Well, quite simply, we can’t. Just a few short years ago, it seemed that neutral, monochromatic colour schemes filled every catalogue, every lifestyle magazine, every website, every showroom, every design tradeshow… and we loved that look. In fact, we still do.
But it takes a lot of skill to keep it looking fresh and current. There must be perfect balance of the other design elements (line, shape, space, value, form and texture) to compensate for their missing sibling - colour. Careful attention to the principles of design (balance, repetition, pattern, contrast, scale, rhythm and unity) in a monochromatic/neutral space can evoke feelings of serenity and simplicity and make spaces feel large and luxurious. When done well, a neutral look is truly a thing of beauty.
And in our industry, pretty much every staged property uses the same neutral formula. Simply put, “greige” rules. As mentioned above, it can work beautifully to help sell a home. But when it isn’t done properly, it can make the property feel bland, boring and uninspired. And that won’t sell a home.
And to be fair, the use of colour in home staging isn’t necessarily a new thing. But in most cases, it’s a single hue, all too liberally applied throughout every room of the house. It shows up in the artwork. It’s in the kitchen accessories and the toss cushions. And… in the lamp shades and bedding and throws and decorative accessories and rugs and accent furniture. Basically, this look says, “if you love turquoise, you’re really going to love this house!”
Or, it might be a very safe dose of green, subtly applied here or there in the form of a toss cushion or a botanical. When we look back at some of the old portfolio shots from DEKORA’s early days, well… that’s what we see. Attractive and ‘safe’ but not striking.
But times change, and so do we! We’ve come to embrace colour in our property styling. Used in the right situation and paired with great furnishings and accessories, and when applied with restraint by a skilled stylist, it helps tell a wonderfully memorable story. We are always striving to ensure our clients’ properties are inspired and memorable. We want them to stand out as special and unique, and colour is an important tool to help us do that.
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Interested in how we’ve tastefully applied bold colour? Check out this Calgary project page.